Strategic Marketing Leadership
Fractional CMO
Senior marketing thinking, without the full-time hire.
From brand strategy and customer acquisition to digital channel performance and campaign architecture - I bring the strategic thinking your marketing needs to work harder and spend smarter.
Meet Leah
A senior marketer in your corner.
I'm Leah Duquemin, a fractional CMO who's spent nearly two decades building brands, leading marketing teams, and helping leaders cut through the noise to do work that matters.
I work with a small number of businesses at a time so I can show up as a real partner - thinking alongside you, challenging the easy answers, and helping you build marketing that actually fits your business.
Who this is for
You need a marketing director, just not five days a week.
You have a business with traction - revenue, a team, real customers. But maybe your marketing decisions are being made without a senior voice in the room. Campaigns go live without a clear brief. Budget gets spent reactively. Your agency or internal team is doing the work, but nobody's steering.
- Established brands or consultancies needing senior digital marketing oversight
- SMEs with a marketing function but no strategic leadership above it
- Businesses preparing for a campaign, launch, or market repositioning
- Organisations managing agency relationships without an internal expert to hold them accountable
How it works
Focused, senior, retained.
Dedicated days per month. Enough to stay genuinely embedded - across your campaigns, your team, your data - without the overhead of a full-time hire.
Time commitment
4 days per month
Focused, intentional time that compounds over months.
Engagement style
Retained, ongoing
A true partnership, not a one-off project or audit.
Availability
Limited to 4 clients
So each of my clients gets real attention.
What's included
Strategy + presence
What we work on: marketing strategy and positioning, messaging clarity, content direction, customer insight, campaign thinking. Making sure everything points the same way.
What we don't do
This role is the thinking and direction - it works best alongside an existing team or VA.
What clients say
Trusted by leaders building something real.
“Working with Leah was always inspirational and fun. She has the capacity to understand strategic thinking behind each brief, and articulate that into great business ideas.”
Anja Petrovski
Chief People Officer
“She is unfailingly approachable, unflappable, and has a can-do attitude. Her knowledge and insight had a direct positive impact on our digital and social performance.”
Vanessa Batten
VP Communications
“She has grown brand awareness and consumer perceptions through deep market insight and excellent strategic planning. I have thoroughly enjoyed working with Leah and hold her in the highest regard.”
Irfan Porbanderwalla
Regional CEO
Let's talk
Let's talk about what your business needs.
A 30-minute conversation - no pitch, no pressure. Just a clear look at whether this is the right fit.
Book a discovery callCurrently accepting 2 new clients